Our original post contains some great ideas on building a great market display and is one of our most popular posts overall here on the blog (find it here if you haven’t checked it out yet). But it’s a new market season, and that means there are some fun new trends being done for market displays! Consider this a volume 2 to our original market display post, with updated ideas!
A few weeks ago, I spent a week at a creative conference, and while I left exhausted, I also left with a full heart and full of inspiration. After seeing some of the amazing marketing activations from sponsors like Native Deodorant and Booksmart (so dreamy), I’ve been brainstorming on how I can level up my game when it comes to building a great market display for 2020.
It’s been fun to look at pop up displays a little differently than I had in previous years. In the past, I would focus on essentially product display management. How do I best display everything I have in a way that people can see it all in one glance. This year, I’ve been brainstorming ways that I can combine effective retail strategies with fun marketing that also tells a story about myself and my brand. This year, I am choosing to step into my power and share more about who I am, and why I started AllyBeth, both through my pop ups and online marketing. It’s a tall order, I know. But I’ve been running this business for 6 years now, and it’s about time that I own what I’ve created and allowed people to see me. #callingmyselfout.
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