As an Etsy shop owner, Pinterest has been my number one source of traffic asides from what comes from Etsy itself. Facebook & Instagram are great, but Pinterest is one of the only social media platforms that continually drives customers who are ready to shop right to my online store! My conversions are better, and I can also look at what my customers are also shopping for, which helps me define my target market even better AND I keep all that information in mind when I’m designing new collections in the spring and fall. When Pinterest was new to me, I tried a free trial of Tailwind, and learned SO MUCH about how to (successfully) drive traffic to my shop. In the year that I’ve been using it, it has changed so much and they’ve added a ton of new features like their Tailwind Tribes. If you are a shop owner looking to increase traffic to your shop, definitely read on for my favourite things about Tailwind Tribes and my Top 5 Tailwind Tribes for Etsy Shops! If you already use Tailwind and just want to get to the list – Click Here!
Ok, so first you will want to make sure you have a Pinterest Business Account. This isn’t like Facebook and Instagram where they tricked you into converted and then your engagement tanked, trust me! You’ll want to switch to a business account so you get all of the analytics that will really help you, and you can promote your pins, but you don’t have to in order to be seen. Remember, Pinterest isn’t your typical social media platform, it’s a search engine! It’s up to you to make sure your products are on the search engine! If you are looking for detailed info on how to convert your account or start a new business account, here’s a little post I wrote that explains exactly how to do that!
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